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In the early 21st century large Tech companies such as Facebook, Google, Apple and Amazon dominated the internet.
The rapid demise of these companies in the late 2020s was completely unforeseen at the time. Within a few short years, billions of users migrated to small independent, democratized platforms in a movement that became known as the “The Great Flattening”. The revenues of traditional Tech companies plummeted as users were sensitized to the deleterious effects of Social Media. Data mining of personal information for profit rapidly became an unacceptable practice worldwide.
The slogan “Take Back the Wire” became a rallying point for people worldwide as they collectively took technology back into their own hands.